This privacy statement applies to all information collected by Mistake Number Thirteen Ltd.

Mistake Number Thirteen values our customers and respects your privacy. We recognise the importance of security and the privacy of our customer’s personal information. We have a strict policy when it comes to protecting the privacy of any information submitted to us.



When you purchase something from our store, as part of the buying and selling process, we collect the personal information that you provide such as: your name, address and email address.

When you browse our store, we also automatically receive your computers internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

With your permission, we may send you marketing emails about our store, new products or other updates. This will be if you tick the relevant box at the checkout process or if you provide your email in the ‘EMBRACE THE MISTAKE MORE’ box.



When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to us collecting it and using it for that specific reason only.

If we ask you for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.



If after you opt in and you change your mind, you may withdraw your consent for us to contact you at any time by emailing us at



We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.



Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.



If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. 

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. 

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. 

For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (



We currently do not use any third-party services, however, in the near future, will be looking at using a third party to offer payment options. We will update this section when we do so.



When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.



To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. 

If you provide us with your card payment information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.



This website uses cookies to collect information. More information about what cookies are can be found here which we recommend you give a watch.

Cookies help us to provide you with a great experience when you browse this website and allow you to make full use of the online shopping and personalised features available. We do not use cookies to collect or record information such as your name, address or payment details.



We use cookies on this website for the following purposes:

  • for technical purposes essential for the operation of this website. This includes keeping track of your current shopping session and enabling you to proceed to the checkout and pay for products without what’s in your basket disappearing!
  • to distinguish you from other users of this website so we can personalise your shopping experience by making advertising displays more relevant to your interests. We can also remember choices you make such as your user name, language and/or the country you are in when you return to our site!
  • to collect statistical information about how visitors use this website so we can improve the way the website works and measure success of competitions and campaigns. 

Most web browsers automatically accept cookies and cookies will be set when you access this website – unless you have adjusted your browser settings to refuse cookies. By using and browsing this website you are consenting to cookies being used in accordance to this Cookie Policy. If you do not consent, you must disable cookies and/or refrain from using this website.



The website is not intended for individuals under the age of thirteen.



We reserve the right to modify this privacy policy at any time so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated so that you are aware of what information we collect, and under what circumstances (if any) of how we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.



If you would like to: access, correct, amend or delete and personal information we have about you, register a complaint, or simply want more information, you can contact our Privacy Compliance Officer at