Established 2019. Launched 2020.
We aren't shitting you when we say that this whole journey has been mistake after mistake after mistake. I mean says it all when you launch your business and then Covid puts a stop to everything! But it wasn’t until we started to really accept that mistakes should be part of the journey, we just need to own them, that Mistake Number Thirteen was really brought to life – that’s why you’ll see us hash-tagging #embracethemistake.
If you’re looking for perfection, it’s not here. However, what we can guarantee, is that we will try our very best to get as close to perfection as humanly possible. But it just won’t be perfect.
We are huge believers in supporting local. That’s why we try and use as many local companies as possible as part of our production process.
Every product is Made in New Zealand and we wouldn’t have it any other way. People come before profits with us.
When we say Made in New Zealand, what we actually mean is HANDMADE. Therefore, each and every product is technically one of a kind – you won’t find any twins here.
We want to empower, inspire and connect with every one of our customers to help support and embrace their individuality.

Like we said before, we aren’t perfect, but we aim to:

- Create unique, quality, oversized products that we love and our customers love.

- Give every customer the best possible buying experience.

- Embrace our mistakes and learn.

- Work towards making positive environmental impacts.

- Represent New Zealand.

 We hope you love the mistakes as much as we do and we can’t wait to share this journey with you. 

Be kind & #embracethemistake because #whogivesaduck.